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Perspectives on luxury travel, the craft of advisory selling, and the tools that turn hotel knowledge into better bookings.

Perspective

Selling a hotel you've never visited

Every client eventually asks: 'Have you been there yourself?' No advisor can visit a hundred properties in one career — yet expertise is now expected for all of them. Why the profession's new rule rewards knowledge over mileage.

CORE Editorial · 10 Jun 2026

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